Practitioners of Applied Art transform ideas into symbols to convey specific messages for the public. Designers are essential in the communication field since they device everything from logos to corporate identity. Through connecting suppliers and consumers, the graphic designer conceives and executes ideas that help promote a product or build a brand image. Photography and computer graphics are part of this course.
The advertising industry is the largest source of employment for applied arts students; there is a continuous growth in this field with the ever widening arena of digital communication. In addition, applied art graduates can look forward to opportunities in the field of animation, publishing houses, newspapers and print media, art direction, illustrations, graphic design and much more. Most of our earlier graduates have joined advertising agencies, multinational companies and educational institutions.